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Promoting
Just Neighbors
If you have been through the Just
Neighbors program, you know how effective it is in helping people understand
the problem of poverty, its causes, and its devastating effect on families.
Please help us bring Just Neighbors to the widest
possible audience. Help to build the growing community of people who are
using Just Neighbors to educate, motivate, and empower groups to
make a difference for people in need.
Eight
Things You Can Do
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1.
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Tell a Friend,
Neighbor, or Relative About the Program
Tell about your experience with the program. You'll be
talking or writing to someone you know, so just be yourself. You
might describe what you learned, how the experience made you feel, or what
you've decided to do about poverty. If you feel comfortable doing
so, suggest that your friend, neighbor, or relative sign up for a Just
Neighbors session. If the program is not currently being presented,
urge the organization that sponsored your course to sponsor another. |
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2.
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Inform the Local
Press
Send a press release. If a Just Neighbors presentation
is coming up, send press releases to all the local media. You can
download
a press release here.
Write a letter to the editor. Describe your experience
with the program. Be personal, but remember that you are addressing
a larger audience than friends, neighbors, or relatives. You might
mention the goals of the program and
explain why you think others should attend a Just Neighbors presentation.
Be sure to tell people where the next presentation will be held, if one
is coming up. Direct them to the Just Neighbors website (www.justneighbors.net)
for more information.
Write an op-ed piece. You may want to turn what you learned from
the Just Neighbors program into an essay about the curriculum and
its power to turn people's good intentions into action. |
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3.
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Discuss the Program
with Educators
Contact local educators and make appointments to discuss the Just
Neighbors program. Consider schools, colleges, and universities,
both public and private. For your discussion, equip yourself with
the Just Neighbors press
release, flyer, and - if
possible - with the ToolKit itself. |
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4.
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Call Radio Talk
Shows
Give your personal testimonial on behalf of the program. People
find statistics hard to absorb when they are "just listening," but personal
experiences are compelling. During the Just Neighbors program you
have had the experience of walking in the shoes of people living in poverty.
Your account of that experience can be very persuasive. |
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5.
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Demonstrate the
Program to Local Groups
Contact local groups and offer to present the Just Neighbors program,
or a specific portion of it. Consider
congregations
civic organizations
service organizations
clubs
unions |
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6.
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Put an Ad on
Your Website
Contact Family Promise about promoting the program on your website.
We can supply you with banner ads. For information, e-mail justneighbors@familypromise.org. |
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7.
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Run an Ad in
Your Local Paper
Reach the people who can put the program to work with their groups.
You can download a camera-ready print
ad here. |
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8.
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Post or Distribute
Flyers
Check with your place of business, place of worship, school, or other
institution for permission. Then download
the one-page flyers and choose the one you prefer. |
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